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An interview on persuasion mastery (continue)
with Jonathan Altfeld
AS
Charisma is something you either have it or you don't?
JA
Charisma, or Charm, is something most people either have, or they
don't. However, Charisma, like persuasion, can also be behaviorally
trained. Which means the rest of us who weren't naturals when
we were born, don't have to live with not being charismatic!!!
Charisma begins inside our minds.
We simply ask, "What about other people is charismatic to
us?" And then we begin to duplicate those beliefs, values,
and behaviors, in ourselves. Then, rather rapidly, we become more
charismatic. That may sound simplistic, but it works!
AS
What are the most important advantages of learning persuasion skills?
JA
As I've said above, I believe our success in life is _directly_
related to our level of persuasive ability. So in many ways, learning
persuasion skills leads to the removal of personal limitations.
The sky is the limit. Or more to the point, there are no limits.
Human beings place artificial limitations on their own behavior.
We do this through limiting beliefs, and through over-generalizations.
Often people do this by expecting that there are points of diminishing
returns on efforts to improve our situations in life.
i.e.
"It would be too hard to get yet another promotion."
"She's good enough for me. I don't think I could ever find
a relationship that meets all of my needs..."
"It would take too much work to sell to that fellow."
"If you wanted to lose those last 10 pounds, you would have
to exercise twice as hard."
These kinds of personal restrictions are often based on people poorly
persuading each other (or themselves) of arbitrary human restrictions/limitations.
Persuasion is one of those skills that helps us fast-track to a
desired result. Finally, combining persuasion skills with the ability
to create and build "empowering beliefs" in other people's
minds (and our own) is a powerful weapon to use in destroying human
hesitation.
AS
What do you have to think/believe in order to "seduce"
the other party?
JA
It's important to believe that....
What you offer has immense value. How you offer something to other
people is magnetic, fascinating. Other people desire listening to
you. People want and need a sense of excitement, and other great
feelings.
If you learn that someone is a good prospect for your ideas... then
it's not only a good option to influence people... it's actually
your
*responsibility* to share your ideas in a compelling way. It's actually
morally important to influence people to take constructive action
in the world.
AS
Is persuasion easy or difficult to learn?
JA
It is either easy or difficult, depending on how you make it.
If you can begin now to find it increasingly fascinating... to learn
how people think, how they process information... then it can be
both fun and powerfully educational to learn how to persuade people
more effectively. Also, finding a dynamic trainer who can make the
process pragmatic rather than theoretical makes an enormous amount
of difference.
Find the right trainer, learn these skills in a pragmatic way, find
every person to be a fascinating creature... and it's easy!
Try to learn it only theoretically from books, try to fit all of
your old sales training into a new paradigm of thought... and it's
incredibly difficult! Any pre-existing methodology may be based
on old thinking patterns and not individually tuned to the psychology
of self or others.
AS
If you had only 3 words to define the persuasion process, what would
those words be?
JA
Please pardon my adjustment... because I'd need more than 3 words!
I'd need 3 phrases:
Gain rapport, Gather better information... & customize communication!
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